Customer Service
How important is Customer service to you?
We have started a blog on our website about Superior Customer Service Culture. Purpose of the blog was to provide guidance and idea on how to achieve the Superior level of Customer service.
You can join us and read more on:
How can we make it better what we need to know about Customer Service?
Regardless on niche and market you're in, competition is fierce. Every business is fighting for Your customer.
Yes, thats right. They want Your customer. They want their repeat business, recommendations, referrals, feedback and testimonials.
Some businesses invest great deal of time and money into improving and transforming their customer service delivery and staff development in order to win your customer over.
Meanwhile, the others don`t take customer service norms very seriously.
For an example, take a look at the Cue company in Australia. They invest great deal of time, effort and money in staying on top of the Customer Service quality.
( I have to place a disclaimer on my observational statement: I do not have any ties and or connections to Cue Company. This post or my work is not sponsored or paid for, by Cue or any of their subsidiaries. This is my view and my research based on publicly available information.)
Since 1960`s Cue never feared the unknown. Never stayed behind the trend and kept their production level on rising level.
Winning numerous awards for excellence in Fashion and service delivery, only made their success magnified.
Keeping in trend is one thing but what is their secret?
How come that Cue can deliver such brilliant results and others can`t?
Cue knows the secret to win your Customer over, with simple but very effective strategy.
Keeping production on a local level is one thing and its good for the business.
People talk, tell stories how product is made, how much work goes into making such beautiful pieces. That is great marketing. strategy
Knowing your customers is the key.
Who are they? What they need, want and desire? What are they expectations?
They have that " One more thing!" or " But wait, there is more!"
They know what will be good for each state, what people want based on their geo-social position and location.
They know what goes and sells good in one state, more than likely will be complete waste of time, money and effort in the other states.
They get out there and ask their customers. They talk to them. Gather the "Feed-for" and feedback.
Why do people buy things? What are their motivations? What is it that makes their customers come back for more?
They have developed customer service organisational culture and synced it across each and every department store.
Thats only one part of their success secret.
6 Buying motivations
Unfortunately, customer service quality is dropping below the norms of acceptance. Levels of Customer Service are set by social norms, based on to the buying motivation.
You can see,read,hear and watch presentations on how people buy out of 2 reasons:
Needs and Wants.
From my research and in my opinion this is not a complete picture of buying motivation and the definitions are incomplete.
Let`s examine why, most people buy!
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