Proof that content is King but Videos are everything!
Video content has become a necessity for every business model regardless of the business size and area of expertise.This trend is spreading from "sales and production business only" to Sporting clubs, events,management,education and live entertainment promotion.
Christmas is approaching very fast...are you ready for shoppers?
It really doesn't matter if we are talking about serious and frequent shoppers and buyers or occasional "on-liners", It is known fact that 80 percent of people will always perform a thorough research before they make a decision where to shop and buy a product.If available, most of us will rather look at a video clip in order to get to know the business and their product, than reading the "about us" text, product description, instructions and "how to" material.
I am so curious to see, how many people will actually read this article in full!
Instead of making a 5 minutes video explaining all this, I have decided to test the theory and write it all up. ( grammar, not grammar and everything included)
An old saying goes like this:
Survival is King - Winning is Everything
If Your only goal is survival, you will surely lose!.
You can't have "lets just survive" attitude in business. You need to go above and beyond to win customers and make sales.
If you don't have it, you will need to start working on this strategy and start creating the video content.
Whether you want to create a digital strategy or create educational material, this is an element that you will need to use.
Its not hard and it doesn't have to be expensive. Here are some tips that can help you when you embark on this mission.
I hope you are still reading this through, because if you thinking about quitting right now, you have already proved the theory behind it.
Think about the message!
If you already have written work, this should not be a problem to you. Before you communicate something to your target group, you need to formulate that message well and develop a way to communicate it.Use strong key points about your business and your products and why people should buy it from you.
One thing to remember: Do not over promise just so you can under-deliver and fail.
At the same time don't under sell your business.
Deliver strong message with the intention to fulfil customer expectations.
Honesty is half way to success!
Use graphics and animated materials in your videos!
Everything you have to say must have a value, and what you need to say and tools you use, are proportionally affected depending on the target group with which you communicate.For example, if you are a fashion brand, the message must be self-confident and must in some way make people feel better about them selves buying your products.
Confidence, stye,image,desire. You have to create these elements in your presentations.
Depending on the age group, you need to keep in mind the age "lingo" and way the message is communicated across.
Use of graphics and animated material is very helpful in delivering this message instead of someone standing in front of the camera like a wooden doll and talking about it.
If you are teaching, visual tools and animations are acceptable means of getting the message across as long as the target group can relate to.
You do not need a big budget to make a great impression and get the message across
If you already have high quality content, the budget is not going to break you and damage your pocket.Most social networks will give preference to such posts over textual ones, so you have the advantage over others.
On the other hand, if your video file really has an educational value, people will come to you by simple search through Google to see what is the video all about.
This is followed by a greater number of reviews, shares and likes which inevitably leads to an increase in the number of interactions and comments that people will leave.
Most of the readers would have quit reading by now. According to the research, 20% of people would be still present and reading the article till the end.
I seriously doubt that even 10% of people who found this article would reach this point.
If you happen to be the one, reading this right now, Please leave us a comment and lets either prove or disprove this theory.
I have 3 examples: low, mid and high budget videos on our You Tube channel:
Low Budget promo video:
All graphics-animation video - no voice over
Budget: $300
Mid Budget promo video:
Presentation and Graphics-animation video
Budget: $1500
Mid-High Budget promo video:
Video compilation and Graphics-animation video
Budget: $2500
Check the above video content to see the difference in the production results and compare it to the number of views.
Optimise the content you are creating
This applies particularly to all video materials you upload to Youtube.So far, you've probably heard of SEO, or optimization for browser content.
As Youtube is a platform within Google, it's clear that SEO is desirable but it is not extremely necessary for certain aspects. Explore what SEO does for you, use strong Keywords that represent the video content and use them when writing a title or description of your video animations.
Submit your Blog page and site to Search engine directories - the minimum amount of time and effort required
I have included links bellow, to some of the easiest Search engine directories.Easy way, nothing hard and very little effort required. Simple as copy and paste your page address and your email. Easy as...
See bellow for links.
Make cooperation with influencers and YouTube Channels willing to promote your videos
If you really want to produce great video view results and gain more customers, explore who influencers are and which channels can relate to your brand.These are influential individuals whose word is believed on social networks and who already have an army of followers.
Keep in mind that they will never agree to a mere advertising just for a financial gain, but they must try out your products and be convinced of their quality.
So, prepare a gift pack and send it to the person you want to review your business in their video.
Some of YouTube channels will agree to post them on their channel,as long as you grant them written video distribution and monetisation rights.
We did 9 years of free work for pretty much who ever asked for help.
If you apply these steps and go to these lengths,
be sure to notice an increase in the number of reviews of your video materials and posts that are not purely textual.
Your channel or account on social networks will be better ranked and people will visit it more often.
In the long term, investing time in the production of video and animation materials represents a smart allocation of resources.
If you have any questions please ask.
We are happy to help. If you have a promo video or a business video that you would like us to promote on our YouTube channel...Send us a message.
Thank you
Sincerely
DMP Team
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| Click here to visit our You Tube channel |
Link to easiest and most convenient way to submit your Blog page or website to several Search engine directories:
The Amidalla Directory is the Directory Service of the Amidalla Searchengine providing reviewed Listings to Websites in various Categories.http://www.amidalla.de/add.htm
Similar Site Search Webmaster Tool
http://www.similarsitesearch.com/webmaster.html
Anoox Search engine:
http://www.anoox.com/add_for_indexing_free.php
This service allows users to submit their websites to Wotbox
http://www.wotbox.com/addurl
Add Your Website To SimilarSites.Com
Send them a list of URLs, one per line, to submit@infotiger.com or go to:
http://www.infotiger.com/addurl.html
Submit a Free Listing to SonicRun
http://search.sonicrun.com/freelisting
Submitting your site to the ExactSeek Search Network is easy as pie:
http://www.exactseek.com/add.html
Gigablast add url:
http://www.gigablast.com/addurl
In order to add a site to Yandex.Webmaster, go to:
https://webmaster.yandex.com/sites/add/
If you have a new URL like here of the Blogger, update your branches and post URL`s on Google Console:
https://www.google.com/webmasters/tools/submit-url
Subjex Word Engine uses an artificial intelligence Page Reader system:
http://www.subjex.com/submit.html
Secret Search Engine Labs:
http://www.secretsearchenginelabs.com/add-url.php
I have just completed a test and indexing of my new post. In just 47 minutes, I have ranked number 3 on the first page out of 224 million results.
I will post this video here and show you the steps.
Thank you for reading.
5 Minutes since publishing the article..50 views and no comment made. Doest that mean that no one read the article till the end or people just don't like making comments?
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